SEO/PPC Specialist

StraightArrow Corporation
With business certificates

201-500 employees
Pasig, Metro Manila
The Search Marketing Specialist is responsible for supporting clients and the digital marketing team in executing search engine marketing for organic and paid.
As a SEO/PPC Specialist, you will:
  • Execute search engine marketing processes and best practices within standards
    • Conduct SEO and PPC strategy, assessment and recommendations.
    • Setup PPC campaign ads for Google, Bing and Yahoo
    • Setup SEO tools to track website traffic and performance (Adwords, Google Analytics, Search Console other technical settings)
    • Understanding the client’s marketing plan and developing and implementing strategies to attract, convert and connect, that are aligned to the business brand and target markets
    • Regularly communicating with the client in-person and via Skype
  • Get, want and have the capacity to fulfill the requirements of the seat 
    • Understanding and accomplishing training necessary to equip him or her with skills required for more advance SEO and PPC tasks
    • Increasing skill sets as team members grows within search engine marketing team
  • Fulfillment of Key Performance Indicators
    • Monitoring and evaluating marketing processes and activities performed weekly, monthly, quarterly and annually
    • Collaborating with various departments (Sales, IM, Social Media, Content, Design and Web Development) to meet the marketing goals
    • Generating and interpreting marketing reports into actionable strategies based on data for traffic, conversion rates, email marketing KPIs, turnaround times and quality scores
  • Execute assigned tasks under innovation projects
    • Supporting team and department in testing new SEO and PPC software/tools, processes or strategies and in documenting and sharing knowledge
    • Learning and innovating with client and StraightArrow tools for search optimization such as Google Analytics, Search Console, Adwords, Screaming Frog, and other SEM related tools
  • Participate in identified awards
    • Supporting team and department in submitting quality entries to award-winning bodies for email marketing, lead conversion, sales enablement etc.
  • Serve as back-up/cover resource for key clients when needed
    • Accomplishing training in key client processes
    • Providing back up support for key clients when needed such as during an Maternity Leave or Sick Leave of a marketer working in a key account
    • Changing work schedules for supporting key clients when needed
Minimum and Preferred Education & Experience:
  • Bachelor’s degree preferably in Information Technology, Digital Marketing, and other related courses
  • 2 - 4 years work experience in search engine marketing and advanced/in-depth knowledge in Google and Bing Ads advertising
  • Experience with using SEO tools e.g. Search Console, Google Analytics, SEMRush, Moz and Screaming Frog
  • Experience with using other digital marketing apps and tools for email marketing is a plus
  • Amenable to work Monday - Friday in shifting schedule or UK Shift (4PM - 1AM) or US Shift (9PM - 6AM) in Pasig City
Company Benefits
  • Paid Holidays
  • Paid Vacation Leave
  • Paid Sick Leave
  • Maternity & Paternity Leave
  • Special Leave Benefits for Women Life Insurance
  • Meal Allowance
  • Transportation Allowance
  • Medical and Health Insurance
  • Transportation Allowances
  • Free Breakfast
  • Monthly Pamper Benefit
  • Perfect Attendance Awards
  • Outpatient Reimbursement
  • 13th Month Pay
  • Shuttle Service
  • Night Differential
  • Birthday GCs

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StraightArrow Corporation

The Philippines' leading Creative Process Outsourcing company supporting clients in the US, UK, Australia & many other countries.
StraightArrow is a Creative Process Outsourcing (CPO) company providing creative talent as a virtual resource to digital agencies, creative studios, marketing teams and business owners. Our virtual teams act as true extensions of our clients' operations - helping them develop and implement their strategies and plans.
Led by both creative and business process outsourcing (BPO) experts, StraightArrow brings together award-winning creativity, technological capability, systems and processes to deliver consistently reliable outsourced creative support. 
Why Join Us?
StraightArrow Corporation's core service is to provide creative talent to support our clients. Our people are a happy mix of designers, copywriters, graphic designers, developers, analysts and marketers of other disciplines—all driven to deliver exceptional results through diligent, upstanding work.
We envision ourselves as becoming one of the most admired companies in the Philippines: a pioneer in offshore creative services and a leader in the outsourcing industry.
If you love innovation and hate mediocrity, if you wish to test and hone your skills, then come and challenge your limits with us—we’d be happy to have you.
Company Benefits :
Paid Holidays, Paid Vacation Leave, Paid Sick Leave, Maternity & Paternity Leave, Special Leave Benefits for Women Life Insurance, Meal Allowance, Transportation Allowance, Medical and Health Insurance, Transportation Allowances, Free Breakfast, Monthly Pamper Benefit, Perfect Attendance Awards, Outpatient Reimbursement, 13th Month Pay, Shuttle Service, Night Differential, Birthday GCs

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